analytics-tracking - Set Up, Audit, and Debug Analytics Tracking
Sets up, audits, and debugs tracking across GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.
Tags
Updated: 2026-09-29Capabilities
Typical Outputs
What this skill does
- Build tracking plans
- Audit tracking implementations
- Debug missing events
- Configure GA4 properties
- Configure Google Tag Manager
- Define event taxonomies
- Configure conversion tracking
- Review tracking data quality
Inputs
- Product marketing context file
- Analytics setup status
- Technology stack
- Consent management platform
- Existing tracked events
- Primary conversion actions
- Micro-conversions
- Paid campaign platforms
- Tracking goals
- Cross-domain requirements
- Server-side tagging requirements
- Funnel definition JSON
Outputs
- Tracking plan
- Event taxonomy
- GA4 configuration
- GTM configuration
- Configuration checklist
- Audit findings
- Tracking fixes
- Key event configuration
Requirements
- Python 3 for the generator
- GA4 access
- Google Tag Manager access
- Application implementation access
- Relevant advertising platform access
