analytics-tracking - Set up and debug analytics tracking
Set up, audit, and debug GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.
Tags
Updated: 2026-09-28analyticsGA4Google Tag Managerevent trackingconversion trackingtracking auditUTM trackingdata quality
Capabilities
Typical Outputs
What this skill does
- Build tracking plans
- Define event taxonomies
- Configure GA4 properties
- Configure GTM containers
- Set conversion events
- Audit tracking coverage
- Debug missing events
- Define UTM conventions
- Configure cross-domain tracking
- Review data quality
Inputs
- GA4 property details
- GTM container details
- Website or app codebase
- Technology stack
- Consent management platform
- Tracked event inventory
- Conversion goals
- Campaign requirements
- Domain configuration
- Tracking issue details
Outputs
- Tracking plan
- Event taxonomy
- GA4 configuration
- GTM configuration
- Conversion tracking setup
- UTM conventions
- Tracking audit findings
- Debugging recommendations
- Data quality findings
Requirements
- GA4 access
- GTM access
- Website or app implementation access
- Required advertising platform access
- Consent requirements
