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analytics-tracking - Set up and debug analytics tracking

Set up, audit, and debug GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.

Tags

Updated: 2026-09-28
analyticsGA4Google Tag Managerevent trackingconversion trackingtracking auditUTM trackingdata quality

Capabilities

Build tracking plansDefine event taxonomiesConfigure GA4 propertiesConfigure GTM containers

Typical Inputs

GA4 property detailsGTM container detailsWebsite or app codebase

Typical Outputs

Tracking planEvent taxonomyGA4 configuration

What this skill does

  • Build tracking plans
  • Define event taxonomies
  • Configure GA4 properties
  • Configure GTM containers
  • Set conversion events
  • Audit tracking coverage
  • Debug missing events
  • Define UTM conventions
  • Configure cross-domain tracking
  • Review data quality

Inputs

  • GA4 property details
  • GTM container details
  • Website or app codebase
  • Technology stack
  • Consent management platform
  • Tracked event inventory
  • Conversion goals
  • Campaign requirements
  • Domain configuration
  • Tracking issue details

Outputs

  • Tracking plan
  • Event taxonomy
  • GA4 configuration
  • GTM configuration
  • Conversion tracking setup
  • UTM conventions
  • Tracking audit findings
  • Debugging recommendations
  • Data quality findings

Requirements

  • GA4 access
  • GTM access
  • Website or app implementation access
  • Required advertising platform access
  • Consent requirements

Source

  • Spec: SKILL.md

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