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analytics-tracking - Analytics Tracking Setup & Implementation

Set up, improve, and audit analytics tracking and measurement systems

Tags

Updated: 2026-03-26
analyticstrackingmeasurementGA4GTMUTMwebconversions

Capabilities

create tracking plansconfigure GA4 eventsset up GTM containersimplement UTM parameters

Typical Inputs

analytics toolswebsite or appexisting tracking

Typical Outputs

tracking plan documentcustom event configurationUTM parameter strategy

What this skill does

  • create tracking plans
  • configure GA4 events
  • set up GTM containers
  • implement UTM parameters
  • validate event tracking
  • audit existing tracking
  • debug tracking issues

Inputs

  • analytics tools
  • website or app
  • existing tracking
  • conversion goals
  • privacy requirements
  • data layer
  • GTM container

Outputs

  • tracking plan document
  • custom event configuration
  • UTM parameter strategy
  • validated tracking implementation
  • tracking audit report
  • error fixes

Requirements

  • website access
  • analytics tool access
  • GTM container permissions
  • privacy compliance

Source

  • Spec: SKILL.md

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