analytics-tracking - Analytics Tracking Setup & Implementation
Set up, improve, or audit analytics tracking and measurement for marketing and product decisions
Tags
Updated: 2026-03-26Capabilities
Typical Inputs
Typical Outputs
What this skill does
- create tracking plan
- configure GA4 events
- set up GTM container
- define event properties
- implement UTM parameters
- validate tracking implementation
- debug event tracking
- ensure compliance requirements
Inputs
- product marketing context
- business objectives
- current tracking setup
- technical stack
- privacy requirements
- key conversion actions
- analytics platform credentials
- website or app access
Outputs
- tracking plan document
- GA4 configuration
- GTM container setup
- event definitions
- UTM parameter templates
- tracking validation report
- debugging recommendations
- compliance guidelines
Requirements
- GA4 or analytics platform account
- Google Tag Manager account
- website access
- consent management platform
- browser development tools
- team coordination capability