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analytics-tracking - Analytics Tracking and Measurement Setup

Help set up, improve, or audit analytics tracking for marketing and product decisions

Tags

Updated: 2026-03-26

Capabilities

Typical Inputs

Typical Outputs

What this skill does

  • create tracking plan
  • configure GA4 events
  • setup GTM tags
  • implement event tracking
  • define UTM parameters
  • design data layer structure
  • validate tracking implementation
  • audit existing tracking

Inputs

  • analytics tools
  • tracking requirements
  • product marketing context
  • privacy compliance requirements
  • current tracking setup
  • website access

Outputs

  • tracking plan document
  • GA4 configuration
  • GTM configuration
  • event design
  • UTM parameter definitions
  • data layer structure
  • validation results

Requirements

  • analytics account access
  • website property access
  • developer permissions

Source

  • Spec: SKILL.md

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analytics
GA4
tracking
event-tracking
conversion-tracking
UTM-parameters
Google-Tag-Manager
measurement
create tracking plan
configure GA4 events
setup GTM tags
implement event tracking
analytics tools
tracking requirements
product marketing context
tracking plan document
GA4 configuration
GTM configuration