analytics-tracking - Analytics tracking and measurement setup
Set up analytics tracking and measurement plans for marketing and product decisions
Tags
Updated: 2026-03-26Capabilities
Typical Inputs
Typical Outputs
What this skill does
- create tracking plan
- configure custom events
- set up GTM container
- configure data layer
- define event naming
- set up conversions
- configure UTM parameters
- implement GA4 tracking
- validate tracking implementation
- set up consent management
Inputs
- product marketing context
- analytics tools
- website or application
- business metrics
- technical specifications
- privacy settings
Outputs
- tracking plan document
- custom events configuration
- conversions configuration
- data layer configuration
- UTM parameter definitions
Requirements
- GA4 account
- Google Tag Manager account
- website access
- analytics tool access