analytics-tracking - Set up, improve, and audit analytics tracking and measurement.
Set up, audit, and implement analytics tracking, GA4, Google Tag Manager, event measurement, and UTM parameters for marketing and product decisions.
Tags
Updated: 2026-09-23Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Audit existing analytics tracking setups
- Create structured analytics tracking plans
- Establish standardized event naming conventions
- Configure Google Analytics 4 tracking
- Implement Google Tag Manager containers
- Design UTM parameter tracking strategy
- Debug and validate tracking implementation
- Configure privacy and consent modes
Inputs
- Business objectives and key conversion actions
- Existing tracking setup and tech stack
- Privacy and compliance requirements
- Target events and properties specifications
Outputs
- Analytics tracking plan document
- GA4 and GTM configuration code
- UTM parameter strategy documentation
- Validation and debugging checklist
Requirements
- Google Analytics 4 property
- Google Tag Manager container access
- Web or mobile codebase access