attribution - Analyze and improve marketing attribution
Helps select attribution models, reconcile conflicting channel data, assess causality, and build first-party attribution tracking.
Tags
Updated: 2026-10-07Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Choose attribution models
- Reconcile conflicting reports
- Compare measurement paradigms
- Assess channel causality
- Design self-reported attribution
- Stitch first-party conversions
Inputs
- Product marketing context
- Conversion and revenue data
- Channel attribution reports
- User journey data
- Site or app access
- CRM records
- Advertising spend data
Outputs
- Attribution model recommendations
- Reconciled channel analysis
- Measurement approach recommendations
- Causality assessment
- Self-reported attribution design
- First-party attribution implementation
Requirements
- Relevant analytics data access
- Relevant channel report access
- CRM data access
- Site or app control for instrumentation