attribution-reconciler - Paid Ads Attribution Reconciliation and Incrementality Analysis
Reconciles platform-reported conversions against GA4/ecommerce order-ID truth sets to de-duplicate credit, normalize windows/currencies, and read incrementality.
Tags
Updated: 2026-09-23Capabilities
Typical Inputs
What this skill does
- Normalize attribution windows and currencies
- Match platform conversions to truth sets
- Deduplicate stacked ad platform credits
- Compare multiple attribution models
- Calculate incrementality from holdout tests
- Generate attribution reconciliation workbooks
Inputs
- GA4 or ecommerce order export
- Ad platform conversion exports
- Attribution window and currency settings
- Geo holdout test export
Outputs
- Attribution reconciliation workbook markdown file
- Deduplicated metrics promoted to memory
- Unresolved mismatches pushed to open loops
Requirements
- Claude Code or compatible host
- GA4 or ecommerce order-ID export
