attribution-report - Multi-Touch Attribution Analysis and Budget Allocation Report
Generates multi-touch attribution reports, compares attribution models, allocates revenue across touchpoints, and provides budget recommendations.
Tags
Updated: 2026-09-23Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Load brand context
- Gather conversion path data
- Apply attribution models
- Calculate channel revenue attribution
- Compare attribution models across channels
- Generate budget reallocation recommendations
- Calculate assisted conversions ratio
- Save attribution trend data
Inputs
- Attribution models to compare
- Conversion events to attribute
- Time period
- Conversion window
- Channels to include
- Brand context files
- Analytics MCP journey data
Outputs
- Attribution model comparison table
- Channel contribution shifts analysis
- Assisted conversions analysis
- Budget reallocation recommendations
- Path length distribution analysis
- Time-to-conversion analysis
- Under and overvalued channels report
- Saved attribution data
Requirements
- analytics-analyst agent
- Connected analytics MCPs
- Brand configuration file access