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building-brand - Build brand positioning and content strategy

Builds brand positioning, messaging, voice, content architecture, editorial calendars, and channel evaluation using established frameworks.

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Updated: 2026-10-04

Capabilities

Typical Inputs

Typical Outputs

What this skill does

  • Define market positioning
  • Create brand messaging
  • Develop brand voice guides
  • Plan content calendars
  • Evaluate marketing channels

Inputs

  • Strategic plan
  • Competitive landscape documentation
  • Customer evidence
  • Company information
  • Channel context

Outputs

  • Positioning canvas document
  • BrandScript document
  • One-liner
  • Elevator pitch
  • Website hero copy
  • Brand voice guide
  • Content calendar
  • Channel evaluation

Requirements

    Source

    • Spec: SKILL.md

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    brand
    positioning
    messaging
    content strategy
    StoryBrand
    Dunford
    Define market positioning
    Create brand messaging
    Develop brand voice guides
    Plan content calendars
    Strategic plan
    Competitive landscape documentation
    Customer evidence
    Positioning canvas document
    BrandScript document
    One-liner