churn-prevention - Design churn prevention and retention strategies
Design cancel flows, save offers, dunning programs, win-back tactics, and proactive retention strategies for voluntary and involuntary churn.
Tags
Updated: 2026-10-05Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Design cancel flows
- Map reasons to offers
- Optimize save rates
- Set up dunning
- Model churn risk
- Plan win-back campaigns
Inputs
- Product marketing context
- Monthly churn rates
- Subscriber counts
- Average customer MRR
- Billing provider
- Billing intervals
- Plan management features
- Retention tooling
- Feature usage data
- Engagement drop-offs
- Cancellation reasons
- Activation metric
- Business model
- Cancellation requirements
- Brand tone
Outputs
- Cancel flow design
- Exit survey design
- Dynamic save offers
- Dunning email sequences
- Retention program plans
- Health score model
- Win-back sequences
- Reactivation paths
Requirements
- Access to product context files when available
- Access to churn and billing data for analysis
- Access to usage and engagement data for risk modeling