competitive-intel - Turn competitor research into actionable sales intelligence
Research competitors and produce battlecards, competitive matrices, win/loss analysis, pricing comparisons, and displacement guidance.
Tags
Updated: 2026-10-06Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Research competitor profiles
- Analyze products and positioning
- Compare pricing and packaging
- Build FIA battlecards
- Map competitive dimensions
- Analyze win-loss patterns
- Develop displacement questions
- Track market dynamics
Inputs
- List of 3-8 competitors
- Competitor categories
- Unique product capabilities
- Defensible differentiators
- Competitive intelligence materials
- Win-loss interview transcripts
- CRM deal outcome data
- Pricing intelligence
- Sales team feedback
Outputs
- Per-competitor FIA battlecards
- Competitive matrix
- Win-loss analysis template
- Win-loss analysis methodology
- Tech stack teardowns
- Market dynamics tracker
- SPIN-based discovery questions
Requirements
- Supported agent environment
- Completed gtm-context skill
- Completed positioning-messaging skill