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content-strategy - Content Strategy Planning and Ideation

Plan content strategy, decide what to create, and identify topics to cover

Tags

Updated: 2026-02-09
content strategycontent planningSEOmarketing

Capabilities

gather business contextconduct customer researchanalyze current stateanalyze competitive landscape

Typical Inputs

product marketing context filebusiness context informationcustomer research data

Typical Outputs

content strategy plankeyword prioritization tablecontent ideas list

What this skill does

  • gather business context
  • conduct customer research
  • analyze current state
  • analyze competitive landscape
  • plan searchable content
  • plan shareable content
  • identify content pillars
  • conduct keyword research
  • generate content ideas from sources
  • prioritize content ideas

Inputs

  • product marketing context file
  • business context information
  • customer research data
  • current content status
  • competitive information
  • keyword data
  • call transcripts
  • survey responses
  • forum research
  • competitor content

Outputs

  • content strategy plan
  • keyword prioritization table
  • content ideas list
  • content pillar structure
  • content priority scoring

Requirements

  • access to product marketing context
  • business background information
  • customer research data
  • access to various research sources

Source

  • Spec: SKILL.md

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