Customer Research - Conduct and synthesize customer research
Analyzes existing customer research and gathers online evidence to identify pains, triggers, jobs, language, alternatives, and recurring themes.
Tags
Updated: 2026-09-29Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Analyze research assets
- Extract customer insights
- Synthesize recurring themes
- Research online communities
- Segment customer findings
- Assess insight confidence
Inputs
- Research transcripts
- Survey results
- Support conversations
- Reviews and tickets
- Online research sources
- Product marketing context
Outputs
- Customer research findings
- Synthesized themes
- Customer language and quotes
- Segmented insights
- Confidence labels
Requirements
- Marketing strategy capability
- Web research capability
- Analytics review capability