event-promotion-and-follow-up - Plan, promote, and follow up on B2B events
Guides B2B event demand validation, promotion, attendance building, on-site tactics, and post-event follow-up workflows.
Tags
Updated: 2026-10-04Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Validate event demand
- Build pre-event awareness
- Run attendee advertising
- Create speaker promo videos
- Personalize registrant outreach
- Drive event registrations
- Plan event email sequences
- Prepare post-event follow-up
- Assign follow-up ownership
- Send event reminders
Inputs
- B2B event plans
- Audience email lists
- LinkedIn followers
- Attendee lists
- Event details
- Speaker information
- Prospect contact information
- SMS opt-in records
- Advertising platforms
- Landing pages
- Video generation tools
Outputs
- Demand validation signals
- Event waitlists
- Event advertisements
- Promotional videos
- Personalized registrant videos
- Event registrations
- Email sequences
- SMS reminders
- Post-event follow-up plans
- Follow-up ownership assignments
Requirements
- Access to advertising platforms
- SMS recipient opt-in
- Event communication channels