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form-cro - Optimize form completion rates with expert CRO guidance

Audits and optimizes non-signup forms (lead capture, contact, demo, checkout, survey) to maximize completion rates through field reduction, layout, and UX recommendations.

Tags

Updated: 2026-06-30

Capabilities

Typical Inputs

Typical Outputs

What this skill does

  • Audit form fields and layout
  • Recommend field order and grouping
  • Suggest error handling strategies
  • Generate A/B test hypotheses
  • Advise on mobile form optimization
  • Evaluate submit button copy and placement
  • Identify trust and friction factors

Inputs

  • Form type
  • Current form fields
  • Form completion rate metrics
  • Mobile vs desktop split data
  • Field drop-off data
  • Business context for form submissions

Outputs

  • Form audit report with prioritized issues
  • Recommended form design specification
  • A/B test hypotheses list

Requirements

  • Form analytics data access
  • A/B testing platform for experiments

Source

  • Spec: SKILL.md

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form optimization
conversion rate optimization
CRO
lead generation
UX design
A/B testing
mobile optimization
Audit form fields and layout
Recommend field order and grouping
Suggest error handling strategies
Generate A/B test hypotheses
Form type
Current form fields
Form completion rate metrics
Form audit report with prioritized issues
Recommended form design specification
A/B test hypotheses list