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google-ads-expert - Build and optimize Google Ads campaigns with 80/20 thinking

Build, structure, optimize, qualify, and scale Google Ads campaigns using Perry Marshall’s 80/20 principles.

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Updated: 2026-10-05

Capabilities

Typical Inputs

Typical Outputs

What this skill does

  • Structure Google Ads campaigns
  • Apply 80/20 analysis
  • Improve Quality Score relevance
  • Qualify leads before clicks
  • Prioritize optimization efforts
  • Scale profitable campaigns

Inputs

  • Business or product information
  • Google Ads account data
  • Campaign performance data
  • Keyword and search term data
  • Campaign goals and budget

Outputs

  • Campaign structure recommendations
  • Keyword segmentation plans
  • Ad copy drafts
  • Lead qualification strategies
  • Optimization priority lists
  • Budget allocation recommendations
  • Campaign scaling plans

Requirements

    Source

    • Spec: SKILL.md

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    Google Ads
    paid search
    campaign optimization
    Quality Score
    conversion optimization
    80/20 analysis
    Structure Google Ads campaigns
    Apply 80/20 analysis
    Improve Quality Score relevance
    Qualify leads before clicks
    Business or product information
    Google Ads account data
    Campaign performance data
    Campaign structure recommendations
    Keyword segmentation plans
    Ad copy drafts