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google-ads - Google Ads analysis and draft actions

Analyzes Google Ads data, maps search intent, diagnoses performance, and stages proposed actions for human review.

Tags

Updated: 2026-09-30

Capabilities

Typical Inputs

Typical Outputs

What this skill does

  • Analyze search terms
  • Map search intent
  • Recommend negative keywords
  • Diagnose conversion tracking
  • Recommend account structure
  • Generate RSA directions
  • Review budget decisions
  • Audit account performance
  • Stage reviewable drafts
  • Apply approved drafts

Inputs

  • Google Ads account data
  • Search term reports
  • Campaign exports
  • Google Ads screenshots
  • Business context
  • Conversion goals
  • Budget information
  • Workspace memory files
  • Human draft approvals

Outputs

  • Analysis summaries
  • Intent maps
  • Optimization recommendations
  • Draft action documents
  • Draft indexes
  • Workspace memory updates
  • Applied keyword changes
  • Applied campaign pauses

Requirements

  • Accessible google-ads-mcp server for connected mode
  • Google Ads export data for export mode
  • Workspace write access
  • Human approval before applying drafts

Source

  • Spec: SKILL.md
Google Ads
search advertising
intent analysis
conversion tracking
campaign structure
budget optimization
RSA
account audit
Analyze search terms
Map search intent
Recommend negative keywords
Diagnose conversion tracking
Google Ads account data
Search term reports
Campaign exports
Analysis summaries
Intent maps
Optimization recommendations