jobs-to-be-done - Analyze customer motivation with Jobs to Be Done
Analyzes the customer job behind product choices, including functional, emotional, and social needs, switching forces, job steps, and desired outcomes.
Tags
Updated: 2026-10-03Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Identify customer jobs
- Analyze functional needs
- Analyze emotional needs
- Analyze social needs
- Analyze switching forces
- Map job steps
- Define desired outcomes
- Identify cross-category competition
Inputs
- Product or service
- Customer circumstances and goals
- Current and alternative solutions
- Customer research data
- Outcome importance ratings
- Outcome satisfaction ratings
Outputs
- JTBD analysis
- Job map
- Switching forces analysis
- Job stories
- Desired outcomes
- Opportunity priorities
- Competition map