local-business-marketing - Local Marketing for Customer Acquisition and Retention
Implements digital marketing strategies to attract and retain customers within a local business’s geographic service area.
Tags
Updated: 2026-10-01Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Optimize Google Business Profiles
- Configure geo-targeted ad campaigns
- Request and manage customer reviews
- Monitor online reputation
- Create local business posts
- Configure WhatsApp Business messaging
- Analyze recurring customer feedback
Inputs
- Business name
- Business address
- Service area
- Business categories
- Products and services
- Opening hours
- Business contact details
- Business photos and videos
- Advertising platform account
- Customer review platforms
- Customer consent
- Promotional offers
- Local events
Outputs
- Optimized Google Business Profile
- Geo-targeted campaign settings
- Review request process
- Customer review responses
- Local business posts
- WhatsApp Business profile settings
- Reputation monitoring process
- Feedback improvement recommendations
Requirements
- Access to Google Business Profile
- Access to advertising platforms
- Access to WhatsApp Business
- Permission to contact customers
- Customer consent for broadcasts
- Business and platform account access