marketing-performance-analytics - Marketing Performance Analytics and Reporting
Measure marketing performance across channels, select KPIs, build recurring reports, and diagnose funnel and attribution issues.
Tags
Updated: 2026-05-09Capabilities
Typical Inputs
Typical Outputs
What this skill does
- measure marketing performance
- select KPIs
- build reports
- diagnose funnel issues
- analyze attribution
- track metrics
- create dashboards
- segment data
- identify bottlenecks
- compare metrics
- forecast performance
- review channels
Inputs
- Marketing data
- Business objectives
- KPI targets
- Benchmark data
- Prior period data
- Budget information
- Channel performance data
- Conversion data
Outputs
- Marketing performance reports
- KPI dashboards
- Performance summaries
- Recommendations
- Attribution analysis
- Performance forecasts
- Optimization priorities
Requirements
- Marketing data sources
- Reporting cadence
- Business metrics access