marketing-plan - Build an annual or quarterly marketing plan
Builds a marketing plan from business goals, including funnel math, channel selection, budget allocation, campaign scheduling, resourcing, and KPI targets.
Tags
Updated: 2026-10-12Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Translate goals into revenue targets
- Run reverse-funnel calculations
- Set measurable marketing objectives
- Audit channel performance
- Score candidate marketing channels
- Allocate program budget
- Build campaign calendars
- Plan team and agency resources
- Set channel KPI targets
- Define kill and scale rules
- Assess risks and review cadence
Inputs
- Business goal
- Planning timeframe
- Business model
- Sales motion
- Average deal size
- Marketing budget
- Funnel conversion rates
- Marketing-sourced pipeline share
- Historical channel performance
- Marketing team capacity
- Operational constraints
Outputs
- Marketing plan
- Reverse-funnel model
- Marketing objectives
- Channel mix recommendation
- Budget allocation
- Campaign calendar
- Resourcing plan
- Channel KPI targets
- Kill and scale rules
- Risk register
- Review cadence