mm-02-positioning-category - Positioning and Category Strategy
Diagnoses alternatives, differentiation, segments, and category context before recommending a coherent product positioning.
Tags
Updated: 2026-10-07Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Diagnose positioning situations
- Select applicable frameworks
- Define competitive alternatives
- Identify unique attributes
- Connect value to segments
- Choose a market category
- Recommend a focused ICP
- Shape the brand model
Inputs
- Product information
- Customer and market information
- Competitive alternatives
- Business constraints
Outputs
- Positioning recommendation
- Category recommendation
- ICP definition
- Brand model recommendation