multi-bu-marketing-architecture - Design and Govern Marketing Cloud Multi-BU Architectures
Design or evaluate Marketing Cloud Engagement multi-Business-Unit hierarchies, sharing, user provisioning, and data segregation governance.
Tags
Updated: 2026-10-07Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Design BU hierarchies
- Map shared DE permissions
- Plan user provisioning
- Define unsubscribe scope
- Audit integration reach
- Assess data segregation
- Identify hierarchy risks
Inputs
- Brand or market separation needs
- Cross-BU data sharing requirements
- BU user and role requirements
- Data residency requirements
- Contractual segregation requirements
- Marketing Cloud edition
Outputs
- BU hierarchy recommendation
- Shared DE permission map
- BU role assignment plan
- Data segregation checklist
- Hierarchy anti-pattern risk register
Requirements
- Marketing Cloud Engagement org
- Enterprise 2.0 edition context
- Parent BU administrative access