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paid-ads - Plan and optimize paid advertising campaigns

Helps create, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, X, TikTok, and other platforms.

Tags

Updated: 2026-09-28
paid advertisingPPCGoogle AdsMeta AdsLinkedIn AdsX AdsTikTok Adscampaign optimization

Capabilities

Plan campaign objectivesSelect advertising platformsStructure ad campaignsDevelop ad copy

Typical Inputs

Campaign objectivesBudget constraintsProduct offer

Typical Outputs

Campaign plansAd copy recommendationsAudience targeting recommendations

What this skill does

  • Plan campaign objectives
  • Select advertising platforms
  • Structure ad campaigns
  • Develop ad copy
  • Define audience targeting
  • Test creative variations
  • Analyze campaign metrics
  • Optimize bidding strategies

Inputs

  • Campaign objectives
  • Budget constraints
  • Product offer
  • Landing page URL
  • Target audience details
  • Conversion data
  • Creative assets
  • Campaign performance data

Outputs

  • Campaign plans
  • Ad copy recommendations
  • Audience targeting recommendations
  • Creative testing plans
  • Budget allocation recommendations
  • Campaign optimization recommendations

Requirements

  • Ad platform account access

Source

  • Spec: SKILL.md

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