paid_ads - Plan and optimize paid advertising campaigns
Plan campaigns, create ad copy and creative guidance, define audiences, and optimize paid advertising across major platforms.
Tags
Updated: 2026-09-29Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Plan campaign strategy
- Select advertising platforms
- Create ad copy
- Define target audiences
- Structure campaign accounts
- Test creative variations
- Optimize campaign performance
Inputs
- Campaign objectives
- CPA or ROAS targets
- Advertising budget
- Brand constraints
- Product or offer details
- Landing page URL
- Audience information
- Customer data
- Existing campaign data
- Conversion data
- Creative assets
Outputs
- Campaign strategy
- Platform recommendations
- Campaign structure
- Ad copy
- Audience targeting plan
- Creative testing plan
- Optimization recommendations
Requirements
- Access to relevant advertising platform accounts
- Conversion tracking data when optimizing performance