path-to-conversion-analysis - Analyze multi-touch conversion paths
Explains how to evaluate conversion paths, choose the appropriate reporting tool, and interpret path length, time lag, top paths, and assisted conversions.
Tags
Updated: 2026-09-28Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Frame the path question
- Choose the reporting tool
- Interpret path length and lag
- Compare ordered conversion paths
- Evaluate assisted conversions
- Recommend media actions
Inputs
- Conversion event
- Date range
- Reporting grain
- Attribution scope
- Conversion-path report data
Outputs
- Path-analysis guidance
- Reporting-tool recommendation
- Path metric interpretation
- Media-action recommendation
Requirements
- Access to a relevant conversion-path reporting tool