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paw-mkt-launch - Product Launch and GTM Strategy Specialist

Plans and executes product launches with phased channel strategies across owned, rented, and borrowed channels.

Tags

Updated: 2026-09-17
product-launchgtmgo-to-marketproduct-huntmarketingchannel-strategy

Capabilities

Assess launch types and tiersFormulate ORB channel strategyCreate phased launch timelinesPlan Product Hunt launch strategy

Typical Inputs

Brand positioning and strategic contextProject configuration filesFramework index and reference files

Typical Outputs

Launch type and tier classificationPhased launch timeline with gatesORB channel plan with owners

What this skill does

  • Assess launch types and tiers
  • Formulate ORB channel strategy
  • Create phased launch timelines
  • Plan Product Hunt launch strategy
  • Draft launch content suites
  • Execute launch day checklist
  • Plan post-launch activation
  • Manage ongoing announcement cadence
  • Define launch success metrics

Inputs

  • Brand positioning and strategic context
  • Project configuration files
  • Framework index and reference files
  • User launch requirements and targets

Outputs

  • Launch type and tier classification
  • Phased launch timeline with gates
  • ORB channel plan with owners
  • Launch content drafts
  • Success metrics with targets
  • Saved launch deliverable files

Requirements

  • agent-browser skill for web research
  • Project config files in .pawbytes/config

Source

  • Spec: SKILL.md

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