performance-marketing - Paid advertising campaign planning and optimization
Plans, reviews, and optimizes paid advertising campaigns across major advertising platforms
Tags
Updated: 2026-06-30Capabilities
Typical Inputs
Typical Outputs
What this skill does
- plan campaigns
- review campaigns
- optimize campaigns
- onboard clients
- research audiences
- track conversions
- create ad copies
- design creatives
- allocate budgets
- generate reports
- launch campaigns
- scale campaigns
- audit campaigns
- select audiences
- structure campaigns
- develop strategy
- apply testing frameworks
- collect client info
- generate diagnostic
- apply kill rules
Inputs
- Advertising platform access
- Client business information
- Advertising budget
- Target audience data
- Campaign objectives
- Existing campaign data
- Website tracking data
- Competitor ads
Outputs
- Campaign plans
- Optimization recommendations
- Creative directions
- Campaign structures
- Performance reports
- Funnel diagnostics
- Audit results
Requirements
- Advertising platform accounts
- Conversion tracking setup
- Ad budget availability