positioning - Develop evidence-based product positioning
Develops product positioning by analyzing competitive alternatives, unique attributes, customer value, target segments, and market categories.
Tags
Updated: 2026-10-04Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Resolve application scope
- Load research and product context
- Research positioning approaches
- Analyze competitive alternatives
- Identify unique attributes
- Map attributes to customer value
- Select target segment
- Evaluate market category
- Synthesize positioning statement
- Request approval before writing
Inputs
- Application name
- ICP research
- Competitive analysis
- Journey map
- Customer feedback
- Monetization research
- README and source files
- Web search results
- User corrections
- User approval
Outputs
- Positioning findings
- Evidence coverage summary
- Assumptions
- Alignment preview page
- Positioning statement
- Updated positioning research file
- Proposed file changes
- Approval status
Requirements
- Existing research/icp.md
- Existing research/competitive-analysis.md
- WebSearch access
- Read access to project files
- Write access after approval