positioning-workshop - Run a structured product positioning workshop
Guides product managers through adaptive questions to define target customers, unmet needs, category, benefits, and differentiation.
Tags
Updated: 2026-10-03Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Gather product context
- Identify target customers
- Uncover underserved needs
- Define product category
- Clarify key benefits
- Establish competitive differentiation
- Generate positioning statement
Inputs
- Product marketing materials
- Positioning documents
- Customer testimonials
- Sales objections
- Win-loss analysis
- Customer feedback
- Competitive intelligence
- Product descriptions
- User responses
Outputs
- Positioning statement
- Strategic positioning choices
- Workshop recommendations
Requirements
- Interactive session support
- workshop-facilitation skill