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positioning-workshop - Run a structured product positioning workshop

Facilitate adaptive discovery to define target customers, unmet needs, category, benefits, and competitive differentiation.

Tags

Updated: 2026-10-03
product positioningworkshopcustomer segmentationJobs-to-be-Donecompetitive differentiationproduct strategy

Capabilities

Gather product contextIdentify target customer segmentsUncover underserved customer needsDefine product category

Typical Inputs

Marketing materialsPositioning documentsCustomer testimonials

Typical Outputs

Adaptive workshop promptsGeoffrey Moore positioning statementpositioning-statement.md file

What this skill does

  • Gather product context
  • Identify target customer segments
  • Uncover underserved customer needs
  • Define product category
  • Articulate primary customer benefits
  • Establish competitive differentiation
  • Generate positioning statement

Inputs

  • Marketing materials
  • Positioning documents
  • Customer testimonials
  • Sales objections
  • Win-loss analysis
  • Customer feedback
  • Support tickets
  • Competitive intelligence
  • Product descriptions
  • Feature lists
  • User responses

Outputs

  • Adaptive workshop prompts
  • Geoffrey Moore positioning statement
  • positioning-statement.md file

Requirements

  • workshop-facilitation skill

Source

  • Spec: SKILL.md

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