quality-score-trend - Track Google Ads Quality Score trends and component drops
Tracks historical keyword Quality Score trends and attributes declines to Expected CTR, Ad Relevance, or Landing Page Experience.
Tags
Updated: 2026-09-19Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Track keyword Quality Score trends
- Classify Quality Score direction
- Attribute decline to specific components
- Rank declining keywords by spend
Inputs
- Reporting time window
- Historical Quality Score metrics
- Component Quality Score metrics
- Keyword cost and CPC metrics
Outputs
- Quality Score trend synthesis summary
- Keyword-level diagnostic JSON data
- Account-level Quality Score rollup metrics
Requirements
- Google Ads Search keywords data
- Historical Quality Score report access