referral-program - Design and optimize referral and affiliate programs
Design, analyze, and optimize referral, affiliate, and word-of-mouth programs, including incentives, tracking, and growth metrics.
Tags
Updated: 2026-10-02Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Design referral programs
- Structure program incentives
- Design affiliate commissions
- Recommend sharing mechanisms
- Model viral growth
- Calculate program ROI
- Optimize referral performance
- Recruit affiliate partners
Inputs
- Program type
- Business model
- Customer lifetime value
- Customer acquisition cost
- Existing program status
- Referral rate
- Tested incentives
- Customer satisfaction data
- Product sharing behavior
- Network effects
- Word-of-mouth triggers
- Tools and platforms
- Incentive budget
- Engineering resources
- Referral program data
- Third-party tools
Outputs
- Referral program designs
- Incentive structure recommendations
- Sharing mechanism recommendations
- Affiliate commission structures
- Affiliate recruitment guidance
- Viral growth models
- Referral ROI calculations
- Program optimization recommendations
Requirements
- Referral program data access
- Third-party tool access