referral-program - Referral & Affiliate Program Strategy
Design, optimize, and analyze referral, affiliate, and word-of-mouth programs, including incentives, tracking, recruitment, and growth metrics.
Tags
Updated: 2026-10-01Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Design referral programs
- Structure program incentives
- Design affiliate commissions
- Recruit affiliate partners
- Model referral metrics
- Calculate program ROI
- Optimize referral growth
Inputs
- Program type
- Business model
- Customer lifetime value
- Current acquisition cost
- Existing program status
- Current referral rate
- Previous incentives
- Customer satisfaction data
- Product sharing behavior
- Network effects
- Word-of-mouth triggers
- Tools and platforms
- Incentive budget
- Engineering resources
- Referral program data
- Third-party tools
Outputs
- Referral program designs
- Incentive structures
- Affiliate commission plans
- Affiliate recruitment templates
- Referral loop recommendations
- Growth metric models
- ROI calculations
- Program optimization recommendations
Requirements
- Access to referral program data
- Access to third-party tools