referral-program - Design and optimize referral and affiliate programs
Helps design, model, measure, and optimize customer referral and affiliate programs using program data and third-party tools.
Tags
Updated: 2026-10-01referral marketingaffiliate marketingviral growthcustomer acquisitionincentive designprogram optimization
Capabilities
Typical Inputs
What this skill does
- Design referral programs
- Design affiliate programs
- Choose incentive structures
- Model viral growth
- Calculate program ROI
- Optimize referral performance
Inputs
- Program type
- Business model
- Customer LTV
- Acquisition CAC
- Existing program data
- Referral rate
- Tested incentives
- Customer NPS data
- Product sharing behavior
- Network effects
- Marketing tools
- Incentive budget
- Engineering resources
Outputs
- Referral program designs
- Affiliate program designs
- Incentive recommendations
- Commission structures
- Referral loop models
- Viral coefficient calculations
- ROI calculations
- Optimization recommendations
Requirements
- Referral program data access
- Third-party tool access
