Referral Program - Design and optimize referral programs
Designs, optimizes, and analyzes referral, affiliate, and word-of-mouth programs using program context, metrics, incentives, and tracking considerations.
Tags
Updated: 2026-10-02Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Design referral programs
- Compare referral and affiliate models
- Choose incentive structures
- Model viral growth metrics
- Calculate referral program ROI
- Optimize referral flows
- Recruit affiliate partners
- Create affiliate enablement materials
Inputs
- Program type and business model
- Customer LTV and CAC
- Current program metrics
- Incentive history
- NPS and satisfaction data
- Product sharing characteristics
- Tools and platforms
- Incentive budget
- Engineering resources
- Referral program data
Outputs
- Program design recommendations
- Referral and affiliate comparisons
- Incentive structure proposals
- Viral growth calculations
- ROI analyses
- Optimization recommendations
- Affiliate outreach templates
- Affiliate enablement materials
Requirements
- Access to referral program data
- Access to third-party tools