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revops - Design and optimize revenue operations processes

Designs and optimizes systems connecting marketing, sales, and customer success, including lifecycle management, scoring, routing, handoffs, pipeline management, and CRM automation.

Tags

Updated: 2026-09-30
revenue operationslead lifecyclelead scoringlead routingCRM automationpipeline managementmarketing-to-sales handoff

Capabilities

Design lead lifecycle stagesDefine MQL qualification criteriaBuild lead scoring modelsConfigure lead routing rules

Typical Inputs

GTM motionACV rangeSales cycle length

Typical Outputs

Lifecycle stage definitionsLead scoring modelsLead routing rules

What this skill does

  • Design lead lifecycle stages
  • Define MQL qualification criteria
  • Build lead scoring models
  • Configure lead routing rules
  • Manage pipeline stage hygiene
  • Design CRM automation workflows
  • Establish handoff SLAs
  • Align revenue teams

Inputs

  • GTM motion
  • ACV range
  • Sales cycle length
  • Current technology stack
  • Current lead management state
  • Business goals
  • Product marketing context

Outputs

  • Lifecycle stage definitions
  • Lead scoring models
  • Lead routing rules
  • Handoff SLA definitions
  • Pipeline management recommendations
  • CRM automation workflow specifications
  • Revenue operations recommendations

Requirements

    Source

    • Spec: SKILL.md

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