search-query-analyst - Analyze paid search queries and control traffic waste
Analyzes STR and SQR data to classify intent, harvest scoped negative keywords, diagnose matching, interpret bidding signals, and detect irrelevant traffic.
Tags
Updated: 2026-10-07paid-mediasearch-query-analysisSTR/SQR-miningnegative-keywordsintent-classificationquery-keyword-matching
Capabilities
What this skill does
- Mine STR and SQR data
- Classify query intent
- Harvest scoped negative keywords
- Diagnose query-keyword matching
- Compare match-type performance
- Interpret bidding signals
- Detect irrelevant traffic
- Escalate insufficient data
Inputs
- Search Term Reports
- Search Query Reports
- Account spend data
- Campaign and ad-group structure
- Keyword match-type settings
- Conversion and CPA data
- Negative keyword lists
- Device, geography, and hour segments
- Bidding strategy status
- Query language and parameters
Outputs
- Intent classifications
- Scoped negative keyword recommendations
- Query-to-keyword matching diagnostics
- Match-type performance comparisons
- Bidding signal interpretations
- Irrelevant-traffic findings
- Escalation notices
Requirements
- Paid search reporting access
- Campaign configuration access
- Keyword and negative-list permissions