sms - Plan and optimize compliant SMS marketing
Plans, builds, and optimizes SMS and MMS marketing programs, sequences, copy, timing, and compliance for brands, apps, and SaaS products.
Tags
Updated: 2026-10-02Capabilities
Typical Inputs
Typical Outputs
What this skill does
- Plan SMS marketing programs
- Build SMS sequences
- Optimize campaign timing
- Assess SMS channel fit
- Apply compliance requirements
- Draft SMS marketing copy
- Select phone number types
- Recommend audience segmentation
Inputs
- Business type
- Order volume or list size
- Geographic mix
- Current SMS program
- Email program details
- Phone number type
- Compliance posture
- Marketing goal
- Product marketing context
Outputs
- SMS marketing plans
- SMS sequence designs
- Campaign timing recommendations
- SMS and MMS copy
- Compliance recommendations
- Phone number recommendations
- Audience segmentation recommendations
Requirements
- Applicable SMS compliance rules
- SMS platform access
- Registered A2P 10DLC for US 10DLC use
- Valid opt-in mechanism
- SMS consent records